Re-Branding Garden Style

This project all started with the music for me. While I was exploring some new logo design ideas, I was also listening to music options for the show. That’s when I came across a piece titled ‘Do it All’ and I could not get it out of my head – which is exactly what you want out of TV show music. Everything else organically flowed out from that piece of music. It was fast, fresh and didn’t take itself too seriously. It was exactly the new attitude Garden Style needed.

I confess that I had no plan for the show open. This project was literally a study in musical inspiration. I built the show open based on the shapes, colors, and movements that the music inspired, then the logo naturally evolved out of that.

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